Meet the Dutch Inspire strawberry from growers at The Greenery! Be inspired by this unique strawberry variety that is a commercial success for current Greenery growers as customers.
Consumer
When buying strawberries, consumers pay particular attention to freshness, taste, consistency and origin. The Inspire strawberry meets all these expectations. The strawberry, from Dutch soil, has a superior flavour; deliciously full and sweet, but also juicy which makes for a delicious taste experience. She is also a gem to look at: beautifully deep red in colour, with a natural sheen and fresh green crown. In addition, this variety produces beautiful large and uniform fruits. The uniform fruits ensure that each strawberry gives a consistent taste experience with every bite. Lastly, the variety has a significantly better shelf life, thus guaranteeing freshness. We are proud to say: Inspire is the premium variety within the strawberry category!
Strawberry growers
For growers, the Inspire strawberry is a dream come true. They are enthusiastic not only about the winning product characteristics but also the production performance. Jan van Meer (Meerfruit): "The Inspire strawberry provides a labour efficiency of more than 15% in my cultivation farm." Lilian (Kwekerij Rijnland) adds: "Inspire strawberries also have high disease tolerance. In addition, the variety has a consistent harvesting pattern with exceptionally high picking performance. This is reflected in the very high percentage of Class I fruit (> 95 %).In addition, it is also suitable for robotic harvesting."
Grower Guus: "I grow the plants for Inspire myself. That way I control the whole chain."
Commercial opportunities grower and retailer
In recent years, the Inspire strawberry has proven itself within the retail landscape at home and abroad. At the 2022 Floriade, an expert jury chose The Greenery's exclusive Inspire and Arabella varieties as the two best strawberry varieties! At retailer Plus, Inspire was winner house product in 2023. But independent taste research by Normec Foodcare (2022) also shows Inspire has a consistently high quality level.
Sustainable strawberry cultivation
With Inspire, The Greenery is not only establishing a high-quality variety in the strawberry market, but also a new standard in terms of sustainability.
Today's growers have access to renewable energy sources and use cogeneration plants to produce electricity, sell it and benefit from the heat released. All growers recirculate water with fertilisers and use organic pesticides. All Inspire growers are certified to the standard of On the way to PlanetProof (stricter than Global Gap), most growers also have Nurture and Leaf to supply UK retailers.
Origin of premium variety strawberries
For our cultivation expert, Klaas de Jager, the Inspire variety is the culmination of years of development work together with our partner Plant Science.
Klaas tells us: “In early 2016, we started developing a cultivation concept of Low Chill varieties at The Greenery trial site at Botany for a 4-year trial period. In 2019, the cultivation concept was ready and Inspire emerged as the best-performing variety from this cultivation concept!”
"In 2020, we entered the market with the first commercial Inspire strawberries. The reception to this was so good that we started scaling up further by connecting more growers in the following years."
Inspire: ready for the future!
Inspire is an innovative and exclusive variety from The Greenery and is ready for the future. Within The Greenery, we are working towards year-round availability in the short term. Beneficial for the grower, but also for the retailer to provide customers with high-quality strawberries all year round.
Are you interested in the Inspire strawberry?
Are you a grower and would you like to grow Inspire strawberries? Or are you a customer and do you see opportunities to sell Inspire at home and/or abroad? Contact Klaas de Jager by phone: +31 653 842 402, or by e-mail: k.dejager@thegreenery.com.