Working together to make fresh fruits and vegetables sustainably available to everyone
The Greenery is an international sales organization of fresh fruit and vegetables owned by the Dutch cooperative The Greenery U.A.. We supply a complete daily fresh assortment of fruits and vegetables to supermarkets, wholesalers, caterers and processors. To deliver our assortment to customers year-round, we work intensively with our growers and other cooperation partners. Efficiently managing and directing our broad product range is our skill. That range meets and anticipates consumer needs.
Organisation
The Greenery BV takes care of the supply of Dutch growers, imports and purchases based on market requirements, and serves (online) retail and trade customers in Europe with a wide range of products. With The Greenery Logistics, we offer logistics and supply chain solutions for fresh distribution such as storage, inspection, packaging and refrigerated transport.
The subsidiaries Hollander, Hoogsteder, Wagenaar, E. van den Berg serve specific markets and customers. Together we ensure every day that fresh fruit and vegetables are accessible to everyone.
We do this with a fair, optimal payout price to our growers and providing continuity in the purchase of their product by establishing long-term partnerships with our customers. For our customers, we source specifically from our growers and suppliers based on their needs.
Based on data and research, we develop, among other things:
- Category plans
- Sales support
- Innovative concepts
- Sustainable packaging
Making fresh fruit and vegetables valuable
We ensure maximum value creation from our own product: the product of our growers. Together with its growers, customers, suppliers, partners and employees, The Greenery makes fresh fruit and vegetables valuable. Together we work to make healthy, food-safe and affordable fruit and vegetables available to everyone. We do this with respect for people and nature to ensure sustainable and socially responsible cultivation. Every link in the chain receives a fair price to ensure continuity. Together with our growers, we participate in Sectoral Intervention Fruit & Vegetables (SIG&F) in order to stimulate sustainability and innovation. By investing, we remain able to meet the demand of our customers and environment every day.
Strategy
From our passion for fruits and vegetables, we work closely with the entire chain to make and keep fresh fruits and vegetables available daily in a sustainable, attractive and transparent way. That is our value.
Core values
We are passionate about everything we do, and have been for more than 27 years. Based on our passion for fruit and vegetables, we go the extra mile to make fresh fruit and vegetables available to our customers and consumers every day. Because you can achieve more together than alone, we actively seek cooperation partners in the chain. Our employees are reliable and deliver quality at every step in the chain. We do what we say and say what we do. This is the core of our identity.
Together with our growers, we make fresh fruit and vegetables accessible to everyone!