Willem-Jan Boelema appointed CCO of The Greenery

8 March 2024

Barendrecht, 7 March 2024 - The Greenery has appointed Willem-Jan Boelema as CCO (chief commercial officer) of The Greenery. He started on 1 March this year.

Willem-Jan Boelema appointed CCO of The Greenery

In his new role, Willem-Jan Boelema will be responsible for all commercial activities within The Greenery. This includes clear final responsibility in the field of commerce, with Arthur Swijter remaining responsible for Finance, under David's overall leadership as CEO. Together, they form a team of hands-on, flexible and agile leaders who are committed to efficient operations, optimal services and long-term partnerships in the chain, with a focus on satisfied growers and customers.

With a background at well-established companies such as Jumbo and Shell, where he held various commercial, international and strategic positions, Willem-Jan Boelema brings a lot of experience. Since 2019, he has worked at The Greenery, where he served first as Commercial Director Benelux, Retail and later as Director International. He has played an integral role in the development and implementation of the Focus 2025 strategy, aimed at maximising value creation for growers.

Willem-Jan Boelema shares his enthusiasm about his new role: "It is an honour to work for The Greenery, a company that has been supplying high-quality products from the best growers to our customers across Europe for decades. I look forward to working with our team and our growers to take the next step in realising our ambitious goals."

Niels Zuurbier, chairman of the Supervisory Board, underlines confidence in Willem-Jan's abilities: "Willem-Jan has proven to make a valuable contribution to the growth and development of The Greenery, with a keen eye for both customer satisfaction and the interests of our growers. His broad experience and dedication will undoubtedly contribute to further successes for our organisation."

David Markowski, CEO The Greenery: "Willem-Jan Boelema is a valuable addition to the management team at The Greenery. His drive for delivering great results for our growers and customers, combined with his team-oriented approach, make him an ideal person for the role of CCO."

Over The Greenery

As an international fruit and vegetable company, The Greenery, together with its 185 growers, has been supplying and distributing a complete, daily fresh range of fruit and vegetables all year round for more than 25 years. We supply European wholesalers, caterers, processors, online players and supermarkets. We strive for the lowest possible environmental impact, so that we can provide consumers with a healthy and sustainable diet now and in the future. While ensuring maximum value creation for our growers.