The appointment is a further step in the implementation of Strategy2030, The Greenery’s growth strategy. A central focus of this strategy is to strengthen the connection between enterprising growers and customers so they can grow together.
The Greenery aims to provide growers with access to strong customers, attractive sales opportunities and new market potential. For customers, the organisation aims to be a partner that understands their market and connects them with a broad assortment, market knowledge and enterprising growers.
As CCO, Van Zwieten will play a central role in further strengthening that connection.
He brings more than 25 years of commercial and leadership experience from Campina and FrieslandCampina. He held commercially responsible senior roles in retail, foodservice, international B2B and trading, and served among others as Commercial Director Cheese, Managing Director Trading and Director Milk Recruitment.
Niels Zuurbier, Chair of the Supervisory Board: “With Dennis, we are bringing in an experienced commercial leader who knows both the customer market and the cooperative context. This aligns well with Strategy2030. Our growth must come from a strong connection between enterprising growers and customers. Dennis has the commercial experience and leadership needed to help shape this development further together with the organisation.”
As CCO, Van Zwieten will focus on strengthening existing customer relationships, developing new commercial opportunities and creating an increasingly strong link between customer demand, assortment and cultivation.
David Markowski, CEO of The Greenery: “Growers and customers are the starting point of our growth strategy. When we effectively connect the ambitions and capabilities of our growers with the needs of customers and consumers, we create value on both sides. Dennis brings a great deal of relevant experience to help accelerate this further.”